Discovery.
Commissioned by the marketing team of Qiddiya, Saudi Arabia’s latest mega real-estate project, we were asked to help them create a small brand visualisation project.
Qiddiya is a huge new master planned development of approximately 334 square kilometres located on the outskirts of Riyadh, of which 103 square kilometres will be developed into a ‘world-class’ mixed-use entertainment, sports and arts destination, with the remaining left natural.
Expression.
The team’s brief was quite simple, create a set of dynamic designs that can “bring to life” the Qiddiya visual brand on a historic Lola T70 and LMP Ginetta G57 racing car, as well as a conceptional people carrying drone. These would then be shot ‘live’ or ‘modelled’, to use in a promotional video during the projects official launch.
You can find out more on Qiddiya here, with our liveries appearing around 2:30 mins in of this promotional video.
