F100 Spirit of the 90s

F100 Spirit of the 90s is a UK Historic Kart Race Series, embracing what is genuinely believed to represent the finest and purest era of kart racing – the 1990s – specifically the classes Formula A and Intercontinental A, up to and including 1999. The series exclusively runs pre year 2000 karts using 100cc direct drive air cooled reed or rotary valve engines, and is typically aimed at competitors who wish to race this era of kart across a variety of the UK’s best karting circuits; it is NOT a demonstration series.

All karts are carefully presented for racing in the similar form that would have primarily been used in the 1990s, with the emphasis is on competitive, fair, safe, enjoyable, and affordable kart racing.

With F100 being the first UK series to offer competitive kart racing for the out-of-date karting equipment found in the sheds around Britain from the mid 90s, the new brands visual identity also draws its inspiration from the graphic design of the era. So, its bright colours, stylistic, dynamic typography, flat graphics and colourful collateral inspired by the posters of the time.

Key project touch points included: principle logo and class logos, and visual language development (including: print collateral, print & online advertising, and environmental applications).