Chopard Classic Rally Dubai

The prestigious Chopard Classic Rally Dubai, is a unique two-day regularity rally that takes place along a number of the best ‘driving’ roads in the United Arab Emirates. Reserved for 30 passionate owners of rare classic and vintage cars only, the event embodies the historic road races of old and is a run in keeping with the aspirations of the Chopard brand, who partner in various special events dedicated to collector’s cars around the world.

Starting from the magnificent Burj Khalifa in Dubai, the competitors drove their classic sport cars around the northern emirates through Sharjah, Ajman, Umm Al Quwain and Hatta whilst participating in exciting and challenging regularity tests.

Once reaching Hatta, which is nestled on the foothills of the beautiful Hajar Mountains, they all enjoyed a quick stop before heading back out to complete the route and compete for the top positions of the rally.

The later awards ceremony and gala dinner took place at the exclusive Armani Hotel Dubai, where the first-placed driver and co-driver, received a limited edition of the Chopard L.U.C 1937 Classic Rally Dubai special edition timepiece. A watch produced as a 20-piece limited series and dedicated to Middle Eastern classic racing enthusiasts.

We were tasked by the event’s originator WSF Creative with visually creating a marque that is fitting for such an exclusive event and one that fits the unique relationship between Chopard and classic car racing.

The clean use of typography, dramatic automotive imagery, minimal graphic design and the restrained colour palette of the Chopard brand provided an appropriate level of design sophistication, whilst allowing the event ethos to remain the focus.