Project:
Crank & Piston
Car. Culture. Lifestyle. Community
Client:
Awesome Media, Dubai, United Arab Emirates
www.crankandpiston.com
Services supplied:
Discovery.
Born out of a genuine desire to show-off the Middle East’s underground car culture to the world, by using quality photography and street level writing Crank & Piston was created. Since the concept first burst into the car scene of Dubai, crankandpiston.com has evolved from its original blog style format into the Middle East’s definitive online motor vehicle lifestyle magazines for those with an interest in all forms of motoring.
From its creation back in 2009, crankandpiston.com has gone from strength to strength; it has gained a worldwide reputation and enjoys a following of well over 270,000 on Facebook!
Expression.
Our client’s brief simple develop a bold, identifiable identity in multiple languages, and one that is easy to accurately apply across many varied applications.
